Editorial workflow

How a story moves from pitch to print

Pitch us a story

Week 1 - Pitch review

We read every pitch that lands in our inbox. If the idea fits the magazine's focus on urban culture, craft and independent voices, we reply within five working days with a yes, a no, or a request for more detail.

Week 2 - Research and planning

Once a story is approved, the editor maps out the angle, the people to speak with, and the visual direction. We share a short brief with the writer and photographer so everyone starts from the same page.

Week 3-4 - Fieldwork

Interviews, location visits and photo shoots happen in this window. We prefer in-person conversations over phone calls, and we ask photographers to work with natural light and minimal staging.

Week 5 - First draft

The writer submits a full draft. Our editor checks it for factual accuracy, tone and structure. We flag gaps, ask for clarifications, and return the draft with specific notes rather than vague suggestions.

Week 6 - Edit and fact-check

Every name, date and location is verified against our notes. We also review photo captions and credits. This is the slowest part of the process, and we do not rush it.

Week 7 - Design and layout

Our layout editor places the text and images into the magazine template. We test the spread on desktop and mobile, adjust the hierarchy, and make sure the story reads well in both formats.

Week 8 - Publication

The issue goes live on the site, and subscribers get the newsletter with a direct link. We also share the story on our social channels with a short excerpt and a note on how the piece came together.

After publication

We track reader responses, comments and shares. If a story sparks a follow-up question or a related idea, we add it to the editorial calendar for the next issue. Feedback shapes what we cover next.

What to expect when you commission a story or photo essay

Editorial brief within five working days

After the first call, you receive a written brief covering the angle, the people we plan to speak with, and the visual direction. No vague promises, just a concrete plan you can approve or adjust.

One point of contact through production

A single editor manages scheduling, location access, and interview confirmations. You are not chasing different people for updates; the same person answers from brief to final edit.

Two rounds of structured feedback

You review the draft twice, with clear deadlines for each round. Comments are grouped by theme, so you can see what changed and what stayed, without endless email threads.

Photo selection with captions and credits

Every image is delivered with a caption, location, and photographer credit. You know exactly what you are publishing and how to attribute it, which keeps the workflow clean.

Publishing support for your platform

We prepare the piece for your site, newsletter, or social channels, including suggested headlines and a short excerpt. You get a ready-to-publish package, not a raw file dump.

Delivery is planned around your calendar, not the other way around

Editorial workflow

From pitch to published story

Send a pitch

Pitch and brief

Send a short outline of the story, the people or places involved, and why it fits the magazine. We reply within a week with a go-ahead or specific notes on angle and scope.

Research and interviews

We schedule calls, visit studios or neighborhoods, and gather background material. For photo essays, the photographer scouts locations ahead of the shoot day.

Draft and edit

The first draft is shared with the contributor for fact-checking. Our editors then tighten the structure, check tone, and flag any claims that need a second source.

Design and layout

Images are selected, captions written, and the piece is placed in the issue grid. We keep the layout asymmetric so each story gets its own visual rhythm.

Publication and follow-up

Once live, the story is shared through the newsletter and social channels. We also send the contributor a short report on reader response and any republishing requests.

Reach the editorial desk

Questions about a story, a pitch, or a correction? Our team replies within two working days. For urgent matters, call 048 17035742 or write to info@lokeezi.com. If you are unsure where to start, the FAQ page covers the most common queries about submissions and licensing.

Read the FAQ
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