Latest Stories From the Magazine
Fresh dispatches on urban culture, creative communities and the people shaping contemporary life across Indian metros. Each piece is reported, photographed and edited by our small team in Chennai.
Kartik Rao Kothari
March 12, 2025
4 Comments
Last week we sat down with three independent publishers from Bengaluru to talk about how they decide what to cover next. The conversation kept returning to a simple problem: how do you stay consistent without becoming predictable? We mapped out their editorial calendars, looked at what actually got read, and compared that against what the team wanted to write. The notes from that session turned into a working checklist for our own planning. It is not a grand theory, just a practical look at how small magazines decide where to spend their limited time.
Swati Rupal Pandya
March 5, 2025
7 Comments
When we launched the new issue format, we expected the first week to be chaotic. It was, but not in the way we predicted. The real challenge was not production, it was distribution: getting the PDF into the right hands, convincing readers to open a long piece on their phones, and figuring out which sections actually held attention. This post walks through the numbers, the reader feedback we received, and the small adjustments we made to the layout and navigation. It is a behind-the-scenes account of what worked, what did not, and what we changed before the next issue.
Aadil Dev Tank
February 27, 2025
3 Comments
Three months after our first editorial review, we went back to look at the stories we had published and the ones we had shelved. The findings were uncomfortable but useful. Some of our most polished pieces underperformed, while a rough photo essay shot on a phone became the most-shared story of the quarter. This piece explains what we learned about reader preferences, how we adjusted our commissioning process, and why we now ask every contributor to answer one specific question before pitching. It is a honest look at editorial decision-making without the usual self-congratulation.